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| Pennsylvania Soft Drink Association |
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Healthy Diet & Soft Drinks Today’s Beverages In Schools Programs Model Business Practices for Beverages In Schools Program Today’s Beverages In Schools Programs Local control, product choice and promoting physical activities among students are fundamental business practices used by the beverage companies to design Beverages In Schools Partnerships, according to the Pennsylvania Soft Drink Association. Beverage companies work with school districts one-on-one to design programs on a competitive basis that meet their needs and offer beverages appropriate to grade levels, locations and times of use at each school building. They believe local control of these programs is fundamental to a successful partnership. They discuss the potential locations of vending machines with schools both inside and outside buildings and near events or activity fields. It is up to the school district to determine where the machines are placed and what products are made available. The federal school lunch program has strict requirements limiting the sale of carbonated beverages in food service areas during meal times. To help schools comply, we provide options like vending machine timers to make sure beverages are only available during times allowed by federal regulations.” The beverage industry provides a wide variety of beverage choices to schools, everything from water, 100 percent fruit juices, juice drinks/ades, milk-based drinks, sports drinks and teas in addition to traditional carbonated beverages. Beverage In Schools Partnerships see an average consumption of over 60 percent non-carbonated beverages and under 40 percent carbonated. To put student use in perspective another way, a recent national survey found secondary school students consume less than one 20-ounce bottle of carbonated drink per week at school. A fundamental part of Beverages In Schools Partnerships is support for school athletics, scholarship activities, physical fitness initiatives and student achievement programs. The industry supports fitness programs and competitions like, “Dribble, Pass & Score,” “Pitch, Hit & Run,” “Punt, Pass & Kick,” “Step With It,” “Take 10,” and “President’s Challenge Physical Activity and Fitness Award Program.” The involvement in physical education programs is based in part on the Surgeon General’s recommendation that children in grades K through 12 engage in regular physical activity for 60 minutes a day. Regular exercise and a well-balanced diet with a variety of foods and beverages, experts say, are critical ingredients to a healthy lifestyle for children. School food service programs today are self-supporting. They generally receive no local tax dollars to provide the meal services students need to meet government nutritional requirements. Their revenue must come from meal charges, catering and other contracts. Beverages In Schools Partnerships provide a way for food service programs to keep meal charges low, offer students beverage choices appropriate to their grade levels and earn revenue. The principles: local control, maximizing choices, products appropriate to grade levels, complying with federal school lunch requirements, providing nutrition information and encouraging physical activity are how we in the Soft Drink Association approach Beverages In Schools Partnership.  Back to the
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